The client challenge

Verdano's legacy storefront carried 27 plugins and a 3.8 second LCP on mobile, where 71% of their traffic lived. Every merchandising change needed a developer, and peak-season traffic had twice taken the site down during paid campaigns.

Discovery & Audit

We started with measurement rather than opinion: real-user data, not lab scores.

• Field data analysis across 90 days of Core Web Vitals by device class
• Dependency audit — 27 plugins reduced to 4 required integrations
• Merchandising workflow shadowing with the content team
• Load testing against last Black Friday's traffic curve

Architecture Plan

Headless front-end, commerce engine untouched, everything editorial moved into a model the marketing team owns.

• Edge-rendered pages with incremental revalidation on product changes
• Strict performance budget enforced per pull request
• Content model designed around campaigns, not pages
• Phased migration by traffic slice to keep revenue risk near zero

Interface Work

We carried Verdano's existing brand forward and spent the design effort where it converts.

• Product detail page rebuilt around fit, materials and delivery certainty
• Bundle builder with real-time pricing and stock awareness
• Cart drawer with persistent state across sessions and devices
• Full keyboard and screen-reader coverage on the purchase path

Development

Typed end to end, tested on every merge, deployed at the edge.

• React + TypeScript, Tailwind CSS, server-rendered with edge caching
• Image pipeline: AVIF with responsive sources, cutting media weight 68%
• Playwright suite covering 22 critical purchase and account journeys
• Structured data, canonical handling and clean migration of 4,100 URLs

Final Showcase

The platform launched ahead of the spring campaign and absorbed peak traffic without an incident.

• Desktop: full merchandising and editorial surfaces
• Tablet and mobile: the same experience, budgeted for slower networks
• Admin: campaign pages built and published without engineering